EXPERIENCE

A condensed look at my resume

 
 

MAY 2019 - PRESENT

SENIOR MANAGER, Social CONTENT

National football league

  • Led the entire social component of the NFL 100 campaign, garnering 1.8M mentions of #NFL100.

  • Organized the content customization and distribution across league, club, legend, player, and partner social channels, resulting in over 250M views and winning the Emmy for Outstanding Trans-Media Sports Coverage.

  • Helped coordinate the promotion and social coverage of NFL 100's Huddle for 100 (philanthropy project) and Experience of a Lifetime (social contest) campaigns.

  • Launched the NFL's TikTok account, crafting the strategy, voice, and execution, garnering 3.3M followers in just 7 months.

  • Executed 3 successful TikTok hashtag campaigns in 2019-2020, engaging influencer and clubs for participation in each, and as of April 2020, all 3 hashtags have over 1 billion views. Of the 300+ organic hashtags run on TikTok in 2019 in the US, total video views for #WeReady were in the top 5% after one week.

  • Managed the NFL Snapchat team which handled the day-to-day programming of the and helped lead the charge on multiple Snapchat innovations wherein the NFL saw incredible success with AR marker lenses, unique filters, and Snapchat's first partner for custom cameos.

 

MANAGER, Social CONTENT

National football league

  • Manages the NFL Social Lab; a team of designers, animators, and illustrators, who create all the original visual content for the @NFL social accounts and NFL affiliate accounts (@TheCheckdown, @NFLThrowback, @NFLNetwork, @TheHighstep).

  • Produces all the original graphic content for NFL social media channels.

  • Manages and leads the NFL's relationship with Snapchat and all NFL Snapchat content.

  • Produces NFL's original social-first video at key events such as Pro Bowl, Super Bowl, Draft, Combine, and Rookie Premiere.

  • Created and manages The High Step - an NFL account dedicated to celebrating celebration.

  • Works closely with NFL players, talent, and alumni to create unique content for both the NFL accounts as well as player accounts.

  •  Works closely with NFL social partners such as Twitter, Snapchat, and GIPHY to plan and produce content at major NFL events.

AUG 2018 - PRESENT

 
 

SEP 2016 - PRESENT

Social Media Content producer

National football league

Helped launch the NFL's official Snapchat Discover channel and works on a daily basis to design, animate, write, and produce content for our 1mil+ daily unique viewers. Traveled to the NFL's biggest events of the season including the NFL Combine, the NFL Draft, and the Super Bowl, to produce on-site content, interview players and celebrities, and cover the events for the NFL's social media accounts. Helped grow the NFL affiliate social account, The Checkdown, by producing social and O&O content.

 

APRIL 2016 - SEP 2016

Social Media Content CREATOR

National Football League

Produced and created over 100 graphics for the NFL’s official social media platforms, increasing impressions and engagements while simultaneously bringing new content ideas/executions to keep the platforms fresh and engaging.

 

FEB 2015 - APRIL 2016

Lead Editor/Social Media Manager

This Is Melo Magazine

Helped launch 8-time NBA All-Star Carmelo Anthony's new digital lifestyle magazine, ThisIsMelo.com. Edited all original articles, curated all aggregated content, managed all social media platforms, and conducted interviews with today's top tastemakers to be featured on the site.

 

SEP 2014 - APRIL 2016

Sports Digital Marketing Manager

Lineage Interactive

Built and maintained the personal brands of 20+ professional athletes by managing their social media profiles, updating their websites, and constantly developing creative and unique marketing campaigns and activations to increase impressions, engagement, and fan base.

 

JUNE 2014 - AUG 2014

Marketing Assistant

The Ski Channel/ The Surf Channel

Increased Ski Channel views by 23% and Surf Channel subscribers by 22% from the previous period by promoting the channels on social media platforms, partnering with industry influencers, creating digital marketing campaigns, and sharing them on popular blogs.